My role: Research, Video and Creative strategy.
Team members: Bryan Jhung, Art Director and Caroline Sinclair, Creative Strategist & Copywriter.
ST GEORGE SPIRITS
Gold winner in the 2017 Student Addys Awards
for best campaign and print ads.
A print-ad focused integrated campaign for St. George Spirits, a hidden distillery in Alameda, California. Created at the Academy of Art University in 2016.
We divided our campaign catering to three different spirits residing in three different neighborhoods in San Francisco. Focusing on newly released Lqbtq+, women in tech, and POC research, we found the common of all three spirits. Foodies with a passion for high-quality spirits, seeking small-batch, artisan uniqueness over big brands. Now ready to distill their inner spirit in the comfort of their city; San Francisco.