Brought by nature - Made by you.
An integrated campaign produced at the Academy of Art University in 2016 where we found that 60% of what we put on our skin is absorbed into our bodies.
While The European Union has banned over 1,300 chemicals that are found in our cosmetics, the American FDA has only banned 8. Many of these non-regulated ingredients have long-term effects that are affecting our health negatively. The numbers get even more concerning thinking that the average American woman puts over 515 synthetic chemicals on her body daily. The numbers played a great part in why we decided to introduce an easy DIY-solution into the U.S. market together with Organic Makers.
My role: Research and Creative strategy.
Team members: Bryan Jhung, Art Director and Caroline Sinclair, Creative Strategist & Copywriter.