My role: Brand Strategist, Copywriter & Art Director.

Team members: Caroline Sinclair, Brand Strategist, Copywriter & Art Director. 

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NAJA

Nude clothing addressing a very delicate issue.

An Integrated campaign created in 2016 at the Academy of Art University in 2017 for Naja, a lingerie brand

based in San Francisco, California.

 

A brand that tirelessly works to empower women with ethically produced underwear for all colors. During four months my team member and I developed a multi-platform campaign for their "Nude for All" collection. Geotargeting "nasty women" with body positivity during their morning commute. Leading them to a new customized bra guide. So that we, finally, can shift our focus to the subjects that matter the most to us. 

 


 

© 2020 Gabriella Martinsson. All rights reserved.

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