Sound Branding - The sound of freedom.
An exploratory research project created at the Academy of Art University in 2017. Discussing different forms of sonic marketing tactics in our day-to-day.
As said, the opportunities for creating a sound branded experience that conveys a brand's essence are endless. Some of the most known users of implementing sound branding into their are Harley Davidson. With their extravagant way of conveying their main message, they have become the brand who stands for freedom, nostalgia, and a little badassery trough the powerful sound of a V-twin motorcycle engine. I chose to explore the modernization of the Ancient Solfeggio Scale within a very known video-format. Focusing on reaching the brand's wanted target group. Let's ride!